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Nobody doubts that the mobile landscape has grown in recent years. However, it does not answer the question of why marketers need a mobile marketing strategy. That is why we have composed a list of six important reasons to add mobile marketing to your marketing mix.
What you'll learn in this guide:
Regardless of the channel you choose, your customer service should meet the rising consumer expectations.
- 89% of consumers expect brands to respond within 24 hours.
- 80% of consumers consider customer experience as crucial as goods or services.
- 52% of consumers switched brands because of poor customer service.
- The ability to message a business on WhatsApp boosts customer confidence
- 74% of consumers have repeatedly used WhatsApp to message a company.
The Mobile Marketing Guide
What you'll learn in the guide
- How to define your mobile audience and create mobile personas
- How to determine the micro-moment to reach your audience
- To define objectives and set goals
- How to establish KPI’s
- What channels to use to reach your audience
- How to monitor mobile metrics and start with a mobile optimized website
