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Nobody doubts that the mobile landscape has grown in recent years. However, it does not answer the question of why marketers need a mobile marketing strategy. That is why we have composed a list of six important reasons to add mobile marketing to your marketing mix.  

What you'll learn in this guide:


Regardless of the channel you choose, your customer service should meet the rising consumer expectations. 

  • 89% of consumers expect brands to respond within 24 hours. 
  • 80% of consumers consider customer experience as crucial as goods or services. 
  • 52% of consumers switched brands because of poor customer service. 
  • The ability to message a business on WhatsApp boosts customer confidence 
  • 74% of consumers have repeatedly used WhatsApp to message a company. 



 


The Mobile Marketing Guide

What you'll learn in the guide

  • How to define your mobile audience and create mobile personas 
  • How to determine the micro-moment to reach your audience 
  • To define objectives and set goals 
  • How to establish KPI’s  
  • What channels to use to reach your audience 
  • How to monitor mobile metrics and start with a mobile optimized website