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89% of companies expect to compete less based on their products or brands and more based on the customer experience (CX) they deliver, says a Gartner research. 

At the same time, customers favour digital. 

It comes as no surprise that automation of customer interactions is peaking in many organisations but these automatons need to feel real.

What you'll learn in this guide:

Regardless of the channel you choose, your customer service should meet the rising consumer expectations. 

  • 89% of consumers expect brands to respond within 24 hours. 
  • 80% of consumers consider customer experience as crucial as goods or services. 
  • 52% of consumers switched brands because of poor customer service. 
  • The ability to message a business on WhatsApp boosts customer confidence 
  • 74% of consumers have repeatedly used WhatsApp to message a company. 


Automating The

Customer Experience 

What you'll learn in this Guide

  • Why CX automation is key
  • The impact of AI on CX automation
  • How far the technology has come and how far it can take us towards a truly differentiated automated CX
  • 4 ways on how to implement automation successfully in your organisation